Developing an easy to use B2B e-commerce web presence fully integrated with marketing and sales channels.
An Optimized E-Commerce Platform.
Sanitary Fittings is a leading distributor of stainless steel fittings for food processing and pharmaceutical industries. With an outdated e-commerce experience, Sanitary Fitting’s was quickly losing online marketshare to it’s growing competition.
Starting with a brand refresh, we worked with the existing iconography and color palette to modernize the logo lockup. This provided us with a new brand direction, that was then organized into a brand guide and used as the foundation for the user experience design.
A Clean Look That's Fit For Users:
Working with a large product offering, we helped Sanitary Fittings develop a product structure that made sense to buyers. This new product strategy was expanded further to detail the site’s overall content structure and information architecture.
Using the updated content layout, we developed interactive wireframes that displayed each page’s unique features and functionalities. These wireframes were then used to test the overall purchasing experience and optimize our various buyer paths for conversion.
After rounds of wireframe testing, we created a modern e-commerce experience that makes finding your right part and correct size a painstakingly easy process.