Urge is a pioneer in the digital age. We develop liberating platforms that harness the excitement for products and services people find useful. Or fun. Or beautiful. Urge is about spreading the love.
We seek to improve not only the business-to-business companies we've chosen to work with, but also the lives of the users, neighbors, and communities affected.
Whether it be through data visualization, user experience design, or purchasing optimization, we believe in working with smart companies who've got big goals. Just like us.
1 + 1 = 3
We’ve checked the math – brands need platforms to inspire change, not campaigns. Our first variable to inspire change ( 1 ) is found by understanding the truth of the brand. Not a truthful statement we find noteworthy, we’re talking about the truth. The one thing, good or bad, that is almost never mentioned due to it being so painfully obvious.
Our second variable ( 1 ) is found in the conflict that happens as a result OF the truth. When combined ( 1 + 1 ), an exponential platform ( = 3 ) is created that reveals the true benefits of our clients, while proving authentic value to consumers.
This community-obsessed way of thinking has changed our vocabulary:
|An Audience||»||A Community|
|A Message||»||An Experience/Content|
|To Target||»||To Invite|
|A Media Plan||»||An Interest Plan|
|To Penetrate||»||To Collaborate|