Refreshing an outdated brand to develop a unified user experience throughout digital and print marketing channels.
An Experience for AdMen.
The American Advertising Federation of Columbus brings together local advertising, marketing, and communications professionals for one-of-a-kind education and networking events. While the group hosts a pool of talented industry professionals, their own advertising and marketing efforts we stagnated, leading membership numbers to drop drastically.
Built for Organizational Growth:
Working alongside the AAF board of directors, we established a new direction for the dated brand and created marketing graphics that focused on the growing 25-35 year old audience.
Using real-time campaign engagement data coupled with website analytics, we applied the updated visual direction to develop a fully responsive online platform. The design focused the user experience around the membership base and group events, while continuously building audience participation.
Utilizing the current marketing campaigns as conversion drivers, we integrated all calls to action across the site with social media and membership software to further optimize audience engagement.