web dev revolution:

A New Responsive Web Design Approach

Responsive Web Design (RWD) allows websites to respond according to user’s device, like the user switching from laptop to tablet to phone. Website and applications should automatically switch to accommodate for image size, resolution and scripting abilities.

We've found that the best way for websites and applications to establish a responsive approach is to design with the help of fluid layouts and grids. These are then developed through media queries to allow for rapid development. This eliminates the headache of creating different versions of the same website to fit every new device on the market.

Our new Responsive Web Design approach puts new emphasis on overlooked assets:

Fluid layouts: This is an important part of a good responsive layout. To make a website adapt to various screen resolutions fluid layouts should define widths and heights in percentages instead of pixels.

Flexible Images: One of the most important aspects to make any responsive website is to ensure images adapt to the size of the parent container. The flexibility of images can be fixed in various ways such as defining a maximum width of 100%, or by using context-aware image sizing.

jQuery: When it comes to web development, nobody can skip over clean jQuery. There are a lot of jQuery plugins which can help in making a better responsive website such as supersized, elastislide, fitText and fitvids. But, to ensure the fastest load time, implement jQuery into the theme or child theme directly.

Media Queries: CSS3 media queries allow you to gather information from the site visitors browser which can then be used to conditionally apply CSS styles. With the help of media queries, there are a lot of ways to make any website responsive such as using scalable background images, restyling the anchor tags , using large screen CSS as a default for users, repositioning the global navigation, using hybrid apps for hand held devices, and a whole lot more. Media queries present a world of CSS-friendly possibilities.

Why the new Responsive Web Design approach is needed:

Rapid Growth in Mobile: There's a tremendous increase in the use of mobile phones on the market. In fact, in 2017 52.64% of internet users were browsing through the use of a mobile device. To gain new heights with customers, websites now need to be fully optimized in order to support any kind of device.

Time and Cost Efficiency: The cost and time that was used earlier in making separate websites for desktop and mobile platforms has now been cut short by making a move towards an RWD approach.

Better Usability: No matter which device is being used, users will receive a better customer experience, ultimately leading to an increased retention and sales rate.

The shift towards a new RWD approach has already started. To be successful with customers, businesses now need to understand the importance of creating a platform than can transition across all screen sizes.Learn more about how and can help your business build a community.


For hellos, new business inquires, and career opportunities, please feel free to reach out to


Brock Monahan

President & Creative Director

April 12, 2018