marketing mayhem:

Our 5 Favorite Product Photography Tips

We receive many questions about how to capture and make flawless, clean images for product photography. Below are some guidelines on how a photographer can achieve excellent product photography results.

1. Plan your shoot. Have a strategy on how and where you'll set up your lights, background and props. Think about any additional supplies you may need, such as clips/glue to secure objects and reflectors, etc. Planning ahead will help you avoid unpleasant break-downs or even rescheduling a photo session due to lack of small, but necessary items(s).

2. Remember to clean your product and background with cleaners and/or special brushes. We use the same type of cleaner as for sensor cleaning, electro-statically charged for removing dust. Having dust on close-ups is unacceptable, and will cause you big trouble when doing post-production.

3. If your shoot involves moving objects, like liquid, do a lighting setup for the rest of the scene first, making sure you have picture perfect permanent objects. Only afterward you can start pouring your liquid, adding/adjusting lights/reflectors to make it work for the whole scene.

4. Having a computer with a big screen connected to a camera while shooting helps greatly. You'll be able to see your images full-size after each shoot, noticing important details and glitches which must be fixed. Never rely on the camera’s small screen while shooting in a studio, as it tends to show images nicer than they are.

5. Post-production. Remember: 50% of the success of your image is your equipment, knowledge, and experience as a photographer. The other 50% is post-production. So it is necessary to know how to use Adobe Photoshop and the RAW processor. We prefer to do white balance/brightness and contrast adjustments in a RAW converter, before opening it in the Photoshop editor. The results are usually significantly better.

Businesses of all types can benefit by incorporating these tips on their next photo shoot. Learn more about how and can help your business build a community.


For hellos, new business inquires, and career opportunities, please feel free to reach out to


Brock Monahan

President & Creative Director

March 15, 2018