These days all the information you need to grow your business digitally is available on the Internet. That said, some of the information on the internet is full of marketing myths and will lead you astray.
In this article, we'll cover our top 5 most common digital marketing myths.
#1 Digital marketing is only for big businesses
This was true in the past. But nowadays, many things have changed. Technology has developed. It is now very easy for you as a small business owner to get your hands on software that is critical for business growth. If you have a strong online presence it is going to make your business grow. The number of people using social media and digital searching for online businesses continues to grow.
Your business website is just like your salesperson and receptionist. The bottom line here is that digital marketing is not just for big business, but small and medium-sized businesses can also benefit from it.
#2 Email marketing is spam
Clients, as well as business owners, are surprised after learning that email marketing is one of the most under rated marketing medium and but it is actually a great channel with high ROI. The truth is that email marketing is just like any other channel. If it is rightly used, it will command great effects for your business. Most people actually prefer email marketing for their businesses.
On the other hand, if it is misused, you will get very little output from it. Many business owners misuse it by spamming. This may give it a bad name, but it does not mean that is ineffective. A lot of small businesses have grown to new heights because they were able to make good use of their email marketing list.
#3 You need to be on every social media platform
There are many communities and demographics on the internet. Not all of the targeted groups are going to be interested in the goods you sell or the services your render. Targeting random groups and communities online is not the best way for increasing your customers. Rather, you should focus your attention only a handful of people who are actually interested in your products and services.
There are several ways through which you can get in touch with your targeted demographics. One of the most effective way to get in touch with the targeted audience is through various social media platforms that are available. The myth that you need to be on every social media platform is a complete sham because your targeted audiences are close to a few platforms.
Giving your complete attention to 2 or 3 social media platform is better than giving a fringe of your attention to all of them.
#4 Results are instant
Many people have the belief that if you work hard and do everything right, you are going to get instant results for your hard work. Well, the truth is that even if you have worked very hard on a campaign, you may not get the results of your hard work immediately. Most of the time, digital marketing yields good results in the long run. Digital marketing can be easily tracked. This, therefore, gives you an avenue to determine if a campaign is yielding good results or not.
#5 It is better to use duplicate content
Many websites and business owners believe that copying and posting content is okay. But what they don’t see is that each time they duplicate content, Google penalizes them. If you repeat your website content, Google is going to reduce your ranking, because you are not offering anything valuable.
The content on your website must resonate with your customer and provide them with valuable information that encourages them to work with you or purchase from you as a business. Great content means great benefits for your company.
Don't be fooled by these common digital marketing myths! Learn more about how our solutions and creative disciplines can help your business build a community.
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