Verashield

Protecting Consumers From Fraud.

Verashield was founded in 2018 with one mission in mind – help clients who have been persuaded into a fraudulent life insurance policy get the compensation that they deserve.

Since the company operates inside the intricacies of a complex industry, the project started by researching various life insurance policies and determining opportunities within the market. This analysis was coupled with an in-depth report on our target audience, which provided a foundation for the application's various user flows (client-facing, attorney-facing, and admin-facing).

We focused our efforts first on developing a brand that matched the company’s core beliefs, while owning a unique position in the marketplace. Through rounds of strategy, ideation, and refinement we produced a logo that embodied the company’s confident legal expertise and a communication strategy that empowers its audience through education.

With the brand brought to life, we developed an online presence for Verashield that provided a simplified overview of the company’s unique process. The website allowed users to enter their policy information and determine if their life insurance plan was fraudulent. The site experience also served as the starting point for users to enter into the online application.

After developing the website, we created interactive wireframes of the online application to support our various user flows. These interactive wireframes were then tested by our audience, and optimized by our team for performance.

With the interactive wireframes completed, we produced a fully-responsive user experience design that launched the online application. Complete with custom iconography, videos, and dynamic content, the web app serves as the user's control center to review and provide action on their legal case.