Simplifying a complicated B2G purchasing experience to provide an intuitive platform for cities and municipalities.
Digging a New Sales Channel.
StormTech has been providing industry-leading chambers for stormwater and drain management to cities and municipalities for over 50 years. With the company losing valuable traction in online marketshare, we determined it was necessary for the company to improve its outdated user experience to engage the brand further with consumers.
Working with the existing brand and its parent company, we helped modernize StormTech by refreshing the outdated logo, updating colors and fonts, and repositioning the market strategy. This new direction was organized into a brand guide and served internally to help unify the communication strategies between the child and parent companies.
Re-Establishing the Online Leader:
Working with the client's wide rage of products and services, we simplified the offering to users by organizing the large skillset into groupings already familiar to the target audience. This new product and service structure was expanded further to establish the website’s sitemap and informational architecture.
With a detailed content organization achieved, we created interactive wireframes that displayed each page’s unique layout and functionality across mobile, tablet, and desktop devices. This allowed for test groups to view and comment on the online experience, while our team optimized each page for maximum conversion.
After developing the website’s structure, we then designed a fully responsive online presence that simplified the client’s skillset. Fulfilled with new imagery, custom illustrations, and Salesforce integration the user experience produces an easy path for contact and purchase.