We leveraged game-mechanics to create a platform allowing users to donate to their favorite charities and compete with friends, all through their everyday purchasing habits.
We're All in One Raft.
One Raft is an ambitious non-profit allowing consumers to donate to their favorite charities, compete with friends, and win prizes from their most frequented retailers. Starting with only a name, we worked with One Raft to sharpen the brand and create an organized communication strategy that engaged consumers. Along the way we organized this thinking into brand standards that grew alongside the startup.
Grocery Shopping Has Never This Fun:
After compiling the online content, we produced a detailed sitemap that highlighted the user flow from website to application download. Using the information architecture as a rutter, we developed grayscale wireframes that highlighted each page’s layout. We even transitioned these wireframes into interactive prototypes to test the overall user experience across devices.
With a trusted wireframe in place, we created an online platform that underlined the features of the native application and provided a simple overview of the user's impact on their favorite charities. Utilizing videos and animations to educate our users, we developed a fully responsive website that positioned the apps launch.
Utilizing a completed brand guide and user experience design, we applied these themes and styles to the native application to create a truly unified user experience – from website to application.