Providing an easy-to-use platform for mentally handicapped and physically disabled users to connect and book appointments with barbers, stylists, and other providers.
The Power to be Beautiful.
CareCutz is a forward-thinking organization that we proudly helped bring to launch. Founded in 2018, CareCutz empowers mentally handicapped and physically disabled users by connecting them with local barbers, stylists, and other providers who are experts at serving customers with special needs.
We partnered with CareCutz in the early stages of the company’s formation to help lay the groundwork for the brand’s communication strategy. Leading with an ultra-intuitive approach, we established a direct and informal tone that simplifies the search process, and makes booking an appointment as easy as a few taps.
An Easy to Use Platform for Clients & Providers:
After a communication strategy was established, we researched the competitive landscape to find points of opportunity within the market to separate ourselves from the competition. This list of user requirements provided the foundation for the application's sitemap, and detailed the various user flows needed to make an appointment.
Once a dynamic information architecture was formed, we developed interactive wireframes of the mobile app - providing a clear overview of the “client-facing” and “provider-facing” points of the application. These wireframes were tested by users on their mobile devices to ensure the interface provided the necessary functionality for each user.
Since users have a wide range of disabilities and special needs, we focused primarily on making it easy for providers to accommodate to these specifications. By allowing providers to view disabilities and special requirements upfront, we help match users with experiences that meet their unique needs.
Finally, we developed an ADA compliant user interface design that simplifies the search for barbers and stylists, while making payment for services quick and easy. As an added feature for users, we even included the capability for families/multi-users to book appointments with providers to further the brand experience.