Online Marketing Assessment
facebook.com
Looks like we need some work.
No worries, let’s take you from good to great!
Performance
16/20
Mobile
16/20
SEO
9/15
Security
5/10
Engagement
8/15
Freshness
16/20
Performance
Optimizing your website's performance is crucial to increasing traffic, improving conversion rates, generating more leads, and increasing revenue.
Page Size
2.6MB
So fast! So light!
The heavier the site page, the slower the load. For optimal performance, try to keep page size below 3MB.
Page Speed
2.1Sec
Zoom zoom. Nice work.
Best-in-class webpages should load within 3 seconds. Any slower and visitors will abandon your site, reducing conversions and sales.
Page Requests
46
Serious room for improvement.
The more HTTP requests your website makes, the slower it becomes. Combine files to minimize the number of requests made.
Browser Caching
Wowee. Your web caching is world class.
Browser caching speeds up your website by storing frequently used content in local memory.
Compression
Have you lost weight?
When your JavaScript and CSS are properly compressed, it makes your website run much faster.
Page Redirects
Perfect! No page redirects detected.
Page redirects add an additional loading cycle, increasing the time to display the page.
Render Bloacking
Time is not on your side.
Remove or defer JavaScript and CSS that interferes with loading above-the-fold content.
Mobile
Traffic from mobile devices is growing fast. Optimize your website for mobile or you'll miss out on valuable traffic, leads, and revenue.
Responsive
Fantastic! You're ready to face the future.
Responsive design gives you a bump in search rankings for searches on mobile devices.
Viewport
Now that's a good looking viewport.
The viewport lets you control your page width and scale on different device types.
SEO
Make sure your website is easy for users to discover—and easy for search bots to understand—with better page titles, headings, and meta descriptions.
Page Titles
Splendid page titles
Page titles should be no longer than 70 characters in length and not repeat keywords.
Heading
Head of the class!
Heading tags distinguish headings from core page content.
Meta Description
Masterful prose.
Meta descriptions should be no longer than 300 characters in length and relevant to the page.
Sitemap
Hello? Where am I?
Site maps help users navigate your site quickly and easily.
Security
Keep your data safe and out of reach from malicious online activity, all while improving your website’s ranking with search engines.
SSL Certificate
Safe and secure. Nice job.
SSL certificates protect websites from attacks and give visitors confidence that your site is authentic and trustworthy.
Search Engine Business Page
Masterful prose.
Up-to-date business information on search engines improves your rankings while providing visitors with trust, all from the search results.
Engagement
Delivering original, authentic, and useful content that continuously helps optimize the conversation with new and returning customers.
Blog Activity
23%
So fast! So light!
Original content should be leveraged to enhance your industry leadership position.
New Client Marketing
81%
Zoom zoom. Nice work.
Industry leaders thoughtfully utilize their digital marketing outreach to attract and retain the best customers.
Social Activity
46%
Time to get social.
Social Media Channels should serve a purpose other than reposting blog content.
Freshness
Bringing the brand to life and owning a unique market position, through the application of the latest technologies, strategies, and design methods.
Website Structure
23%
So fast! So light!
A site’s information architecture needs to be easy to navigate for new visitors.
Imagery & Graphics
81%
Zoom zoom. Nice work.
Photography, videos, and graphics are the “stickiest” content for visitors on your website.
Messaging
46%
Where's the positioning?
Successful brands own a unique market position through a one-of-a-kind personality.
Brand Application
61%
Whatcha looking at?
Your brand’s visual communication provides the first impression to customers.
What's next?
Ready to get started?
Click the button below, or email brock.monahan@urge.agency, to schedule a review of our findings. We’ll discuss the best plans of attack using your Online Marketing Assessment as a guide.