67%

HynesIndustries.com

Looks like we need some work.

No worries, let’s take you from good to great!

Performance

18/20

Mobile

12/20

SEO

12/15

Security

5/10

Engagement

8/15

Freshness

12/20

18/20

Performance

Optimizing your website's performance is crucial to increasing traffic, improving conversion rates, generating more leads, and increasing revenue.

Page Size

1.1MB

So fast! So light!

The heavier the site page, the slower the load. For optimal performance, try to keep page size below 3MB.

Page Speed

0.9Sec

Zoom zoom. Nice work.

Best-in-class webpages should load within 3 seconds. Any slower and visitors will abandon your site, reducing conversions and sales.

Page Requests

59

Serious room for improvement.

The more HTTP requests your website makes, the slower it becomes. Combine files to minimize the number of requests made.

Browser Caching

Your web caching is world class.

Browser caching speeds up your website by storing frequently used content in local memory.

Compression

Have you lost weight?

When your JavaScript and CSS are properly compressed, it makes your website run much faster.

Page Redirects

Perfect! No page redirects detected.

Page redirects add an extra loading cycle, increasing the time it takes to display your page.

Render Blocking

All looks good.

Remove or defer JavaScript and CSS that interferes with loading above-the-fold content.


12/20

Mobile

Traffic from mobile devices is growing fast. Optimize your website for mobile or you'll miss out on valuable traffic, leads, and revenue.

Responsive

Fantastic! You're ready to face the future.

Responsive design gives you a bump in search rankings for searches on mobile devices.

Experience

Missing a mobile-first user experience

Your website should look as good on phones and tablets as it does on desktop.


12/15

SEO

Make sure your website is easy for users to discover—and easy for search bots to understand—with better page titles, headings, and meta descriptions.

Page Titles

Splendid page titles

Page titles should be no longer than 70 characters in length and not repeat keywords.

Heading

Something is missing.

Heading tags distinguish headings from core page content.

Meta Description

Masterful prose.

Meta descriptions should be no longer than 300 characters in length and relevant to the page.

Sitemap

Found it!

Site maps help users navigate your site quickly and easily.


5/10

Security

Keep your data safe and out of reach from malicious online activity, all while improving your website’s ranking with search engines.

SSL Certificate

Sorry, no padlock!

SSL certificates protect websites from attacks and give visitors confidence that your site is authentic and trustworthy.

Search Engine Business Page

Masterful prose.

Up-to-date business information on search engines improves your rankings while providing visitors with trust, all from the search results.


8/15

Engagement

Delivering original, authentic, and useful content that continuously helps optimize the conversation with new and returning customers.

Blog Activity

70%

Let's tell more stories.

Original content should be leveraged to enhance your industry leadership position.

New Client Marketing

70%

Where's the funnel?

Industry leaders thoughtfully utilize their digital marketing outreach to attract and retain the best customers.

Social Activity

40%

Time to get social.

Social Media channels should serve a purpose other than reposting blog content.


12/20

Freshness

Bringing the brand to life and owning a unique market position, through the application of the latest technologies, strategies, and design methods.

Website Structure

60%

Could use some clarity.

A site’s information architecture needs to be easy to navigate for new visitors.

Imagery & Graphics

80%

Good looking stuff.

Photography, videos, and graphics are the “stickiest” content for visitors on your website.

Messaging

40%

Where's the positioning?

Successful brands own a unique market position through a one-of-a-kind personality.

Brand Application

60%

Breakout that brand!

Your brand’s visual communication provides the first impression to customers.

What's next?

Performance Updates:

Page Requests

Combine files to minimize the number of HTTP requests your site makes.

Mobile Updates:

Experience

Apply a mobile-first approach and reformat the site for a clean and consistent look on all devices.

SEO Updates:

Headings

Add an H1 tag to each page and include a keyword that's relevant to that page.

Security Updates:

SSL Certificate

Our tests show that Hynes' purchased SSL certificate is not accurately connected with the browser.

Engagement Updates:

Blog Activity

We recommend updating your blog with industry leadership content at lease twice per month.

Social Activity

Social media should be leveraged to show an inside look at Hynes Industries.

New Client Marketing

There are a lot of people trying to reach the same customers... offer them something unique to start the conversation.

Freshness Updates:

Website Structure

Apply a shallow depth navigation structure to decrease lenthly strings of clicks.

Messaging

Highlight Hynes' underlying value proposition to tell a unique story that makes your competitors irrelevant.

Brand Application

Connect your brand further with your target audience by utilizing a visual communication style that stands out in the marketplace.

Ready to get to work?