digital business strategy:

Development of a Successful eCommerce Website

Looking to upgrade your eCommerce website for your business? Before beginning with the daunting job of developing your eCommerce website in one long weekend, it turns out it's far more efficient to break up the web development process. A typical project is normally divided into 3 parts:

Website Development Phase
Platform Management Phase
User Optimization Phase

Website Development Phase

This stage comes after the website design and user experience design have both been established. The website development phase includes all the tools necessary to bring an idea to life in the digital world:

Content Management System (CMS) – One of the most important and integral part of any website is its content. To support this function, integration of an easy to use Content Management System helps web developers and businesses to improve, plan, place and manage their unique content.

Shopping Cart and Payment Options – It's necessary to make the purchasing procedure as easy and secure as possible. From the time of adding items into the cart, up to the final checkout procedure, users should know their data is safe.

Customer Relationship Management (CRM) – This added feature allows better management and communication with the customers, by incorporating lead information and strategizing customer data.

Analytics – Integrating a smart analytics platform allows businesses to understand their platform's strengths and weaknesses.

Customer Support – To provide full assistance to the clients, websites must incorporate a wide range of support platforms, including live chat and toll-free customer service.

Platform Management Phase

Once the site has been launched, the next step is to apply a well-planned shipping and delivery system that makes the management of inventory a breeze:

Accounts Management – With the growth of your online platform, it becomes important to use bookkeeping software to maintain the records of every transaction made from the website.

Order and Shipping Management – One of the key objectives of an eCommerce website is the timely delivery and fulfillment of the products. This requires the implementation of a top-notch shipping and delivery management system.

Inventory Management – An effective management system for the stocks will allow your business to manage inventory skilfully.

User Optimization Phase

When things are up and running the data should already be pouring in. The final step is to optimize the eCommerce platform to become a sales generating machine:

Conversion Optimization – It's crucial to utilize the latest user-testing tolls such as scroll map, A/B testing, survey, and heat mapping.

Email Automation – Implementation of this feature enables businesses to attract new clients, request product feedback, and other customer engagement options.

Marketplace Integration – This has become a crucial component to eCommerce website development as businesses look to integrate with their inventory marketplaces.

Artificial Intelligence – Artificial Intelligence (AI) is quickly becoming a revolution to the eCommerce world. Whether it's through personal assistants, chat-bots, smart analytics, or custom recommendations, including artificial intelligence to your website can add tremendous value.

Online stores and eCommerce websites can benefit by incorporating these tools. Learn more about how and can help your business build a community.


For hellos, new business inquires, and career opportunities, please feel free to reach out to


Brock Monahan

President & Creative Director

January 11, 2018