social & content marketing:

Optimizing your community interest plan.

The best conversations between a brand and its followers happen in real time. These interactions require an integrated, uninterrupted approach that nurtures and excites your audience. At Urge, we help our clients develop a social community with strategies designed to fuel engagement, and increase your businesses share of voice.

In the digital age, change is the only constant. We pride ourselves on having a deep understanding of the ever-shifting technology, tools and platforms that power the new dialogue. Most importantly, we know that one size doesn’t fit all and create personalized, authentic and ongoing connections with audiences.

Not only do we establish a partnership between social marketing and content marketing, we also ensure these channels align with your overall business objectives. This means we’re not creating content just for search engines, we provide complete, end-to-end social and content marketing solutions focused on driving value.

Our team of creators and idea makers all host a myriad of backgrounds and skillsets, that are embedded across groups agency-wide. The result: a true community-driven solution.

Whether it’s creating engagement calendars or entertaining hundreds of influencers, here’s what you can expect from Urge:

Skills and capabilities

  • Social vision, strategy and planning
  • Content marketing strategy
  • Editorial and creative campaign development
  • Program execution
  • Community management and social customer care
  • Playbook development: standards and policies, governance and organization
  • Influencer engagement  
  • Content amplification through paid social, hypertargeting and optimization
  • Real-time listening and content creation