client engagement:

Strengthening the communication bond.

At Urge, we focus on the weakest link in the chain. We believe that teams are only as good as their people, and we pride ourselves on working with – and for – like-minded people who take community engagement, experience innovation, and delivering meaningful value as seriously as we do.

For us, client engagement is the capability of simplifying our clients’ most complex business challenges through custom-built solutions, focused around the needs of the brand. We’re a group of strategic thinkers, trusted advisors and – as our clients’ biggest advocates – vital to the growth and positioning of the businesses we work alongside.

From the beginning, we groom our account managers to bring a unique blend of cross-disciplinary expertise to the table. We provide expertise ranging from Campaigns and Advertising, to Platforms and Media, in order to deliver on time and on budget.

Ultimately, we’re take ownership over the our customers’ profitability and growth. Our client engagement approach is part consulting, and part solution-oriented strategy. This combination embodies the culture of both our clients and agency.

Urge’s client engagement professionals provide a deep understanding of audience strategy and communication success. We treat long-standing, trusted relationships as the deliverable through the following core competencies:

Skills and capabilities

  • Operational agility 
  • Strategic capability 
  • Business expansion 
  • Portfolio optimization
  • Project and resource management
  • Engagement management
  • Forecasting, budgeting, scoping and estimating
  • Implementation of workflow processes and efficient delivery
  • Financial responsibility spanning revenue, margin, team management and composition